Blogger (Blogspot) gives you far less SEO control out of the box than WordPress — no plugin ecosystem, a fixed theme editor, and settings buried a few menus deep. Here's what's actually worth doing with free tools.
Use the search description field — every time
Blogger's post editor has a "Search description" field under Post settings that most new bloggers skip, leaving Google to pull a random snippet from the page instead. Run your post's core idea through a free meta tag generator to get a properly sized description, then paste it into that field before publishing.
Clean up your permalink
Blogger auto-generates a permalink from your title, which often includes filler words. Before publishing, switch to "Custom Permalink" in Post settings and use a free slug generator to turn your title into a short, clean, hyphenated URL instead of accepting the auto-generated one.
Check your content isn't over-optimized
Blogger has no built-in SEO scoring, which cuts both ways — nothing nags you to add a keyword, but nothing warns you if you've repeated one too often either. A quick pass through a free keyword density checker before you hit publish is a good habit either way.
Set your custom robots.txt
Under Settings → Crawlers and indexing, Blogger lets you enable a custom robots.txt. If you turn this on, generate a valid one with a free robots.txt generator rather than hand-writing it — a single syntax mistake here can accidentally block your whole blog from being indexed.
The bottom line
Blogger's limitations mean the small number of settings you do control matter more than they would on a more flexible platform — get the description, permalink, and crawl settings right, and you've covered most of what's actually within your control.
Try it yourself
Put this into practice with our SEO Tools.